Web Target
Search Engine Optmization News and Tips
NavigationRecent blog posts
User login |
BlogsTop 10 Search Engine Optimization Strategies For Your WebsiteAlthough the concept of search engine optimization can be somewhat complex, there are a number of basic search engine optimization techniques you can use to improve your organic search results. Keep the following in mind when trying to achieve top rankings for your website. 1. Meta Tags. Meta tags are simple lines of code at the top of your web page programming that tell search engines about your page. Include the title tag, keyword stag, description tag, and robots tag on each page. 2. Create and update your sitemap.
The Meta Tag QuestionSearch Engine Optimizers often have two different views when it comes to meta tags. One this is unanimous meta tags have definitely been devalued for use in most major search engines but you will find they are still being used as the description often times when your site is listed in the search results. Meta tags were started back in the early 90's when the Internet was just getting its brand new legs and they were used to help the search engines organize the growing number of web pages. This was an easy way to get your site indexed and listed high.
Cross-Promotion TacticsCross-promotion is an easy, inexpensive method for generating more traffic and more revenue for your business and for the business of your promotional partners. What could be better than a real win-win situation? With cross-promotion not only can you generate more customers and profit, usually for free, but you can help another entrepreneur do the same!
Search Engines and Meta CommandsNearly all search engines utilize spiders (which are also known by their original name, robots) to go out and scour the web looking for web pages. These search engine spiders then bring the data back to be indexed by the engine. Since roughly 1996, individual meta commands have existed that can be used on individual web pages to modify how these search engine spiders behave. The most useful of these commands are fairly universal and respected by almost all search engines. What follows is a list of some of the more popular spider commands and instances in which you might want to use them.
Site Search As Key Performance IndicatorDo you know what's happening in your own site search? Understanding site search is one of the most important KPI (Key Performance Indicator) you should measure. According to a Forrester study, over 50 percent of major web sites fail in search usability. When your search fails to deliver, your conversion suffers. A low converting site will result is less sales and decreased revenue. Search is not just another nice feature to have. You have to think of search as a revenue generating part of your business.
|
Syndicate |